Paolo Palma and Alessio Romandini get together in 2014 in Treviso and found Metodo, a communication design studio. The name comes from the Latin word methodus and from the Greek μέθοδος, which means “research, inquiry, investigation”, essential everyday actions. Metodo tries to research and develop tools and the most suitable way to promote products, content, services, events, through a constant interaction with the client.
Metodo is a new company focused on art direction, brand identity, publishing, exhibition design and web design, searching for unique and original ideas and involving a wide network of contacts built through experience and long lasting relationships. This method is also shared through views exchange moments and through the setting up of experimental projects with the purpose of creating communication design culture awareness.
Paolo Palma, born in 1973, graduated at ISIA (Higher Institute for Artistic Industries) of Urbino. He worked in Dolcini Associati studio in Pesaro for two years and in 1999 he joined Fabrica (Benetton group’s communication research centre). From 2001 to 2006 he was art director at Fabrica Factory and from 2005 at Colors Magazine. In 2006 he co-founded Heads Collective where he worked as art director until 2013. In 2014 he established studio Metodo. From 2011 to 2014 he was professor of graphic design at ISIA, Urbino and from 2014 he is professor of graphic design at University IUAV of Venice. He has been art director for important cultural events among which: I Della Robbia. Il dialogo delle arti nel Rinascimento (Arezzo), Andrea Brustolon (Belluno), Lo stile dello Zar (Prato). He has designed the corporate identity of: Fondazione Claudio Buziol (Venezia), Medici con l’Africa Cuamm, Case Museo Milano, Fondazione Francesco Fabbri.
He worked on editorial project among which: Colors Magazine n. 65, 66, 67 and D&AD annual 2007 (D&AD). He developed the communication design of: United Colors of Benetton, Società Autostrade, Diadora, ZeroRh+, Ikepod, Bd Barcelona Design, Curvet Ambienti, Oviesse, Bata, ACTV, Porta Vescovo Dolomiti Resort, Vic Matié, Il Gufo. His works have been published on various specialized magazines as Print, Novum, Linea Grafica, Output, Ètapes, Diseño Grafico, Domus, Experimenta, Modo, Interni, Abitare, Colors, El Pais, IDEA (Internationale graphic art and typography). Besides the personal exhibition Paradise: Image and type by Paolo Palma (Bologna, 2001) he took part in various exhibitions: Festival international de l’affiche et du graphisme de Chaumont (2010, 2013, 2014), 100 Typographic Posters International Invitational Exhibition (China 2013), Fahrenheit 39 (Ravenna 2012, 2013, 2014, 2015, 2016), Centre Pompidou / Parigi Fabrica: Les yeux ouverts (Parigi 2006).
He curated a book on the typographic work by Wim Crouwel: New Alphabet. Wim Crouwel and the experimental typography, which has been awarded by International TypoGraphi Awards 2004 with Certificate of Excellence. He contributed to the book The Origins of Things: Sketches, Models, Prototypes by Thimo Te Duits (Museum Boijmans Van Beuningen/NAi Publishers, Rotterdam 2003) and to the number 323 of Idea (Special Feature: Wim Crouwel’s adventures into the experimental worlds). In 2005 he developed the experimental typography project called Ortho-type that has been awarded from ADI design Index among the best projects of the year. In 1997 he was awarded the 1st and the 2nd prize at the TVS design competition “Easy Cooker” (Urbino). He is particularly interested in typographic experimentation.
Born in 1982 in San Benedetto del Tronto (AP), living in Ancarano (TE). In 2001 he enroled on the Industrial and Environmentally Design course at University of Camerino where he graduated in 2004, realizing a Marche Region portal for the natural parks. During the first university triennium he collaborated with the architecture studio Giovannini, in the province of Teramo. In 2005 he continued his studies in Urbino, attending the post-graduate course in Graphic Systems at ISIA. In 2007 he moved to Treviso and started his collaboration with the graphic design studio HEADS Collective until 2010.
In 2012 he completed his studies presenting the final thesis on Territory Communication, developing the Val Vibrata Identity Research. In 2013 he collaborates with the CCRZ studio. In 2014, with the project “42 ° 49’12” N – 13 ° 49’01 “Val Vibrata, Identity of a territory”, he was awarded the TARGA GIOVANI – XXIII Compasso d’Oro Award by the ADI Design Index. In the same year he founded Metodo, a communication design studio. Since 2014 he has been supporting workshops at the IUAV University of Venice.