‘Sensations beyond the material’ was the slogan chosen for the 2018 advertising campaign presenting a new line of Fassa coatings for surfaces that are meant to be touched. As such, we chose the name FEEL for the new Fassa Bortolo product.
We chose to make hands the focus of the visual campaign, the part of the body most sensitive to touch. Tactile sensations are evocatively rendered by geometric shapes placed in relation to the hands. The sphere, in particular, is an essential form, an emblem of the categories that the line is divided into, in relation to the surfaces to be coated: wood, metal and tech.