Rigo Modanotte

In order to highlight the production methods of bed and sofa manufacturer Rigosalotti, proper art direction of the Modanotte catalogue photo shoot was essential. The colour palette and choice of materials and objects was carefully studied to generate photographic imagery that would clearly demonstrate the high quality of the products. In-line with the catalogue name (‘Modanotte’ means ‘night fashion’ in Italian), the overall style and graphic design of the materials was inspired by evening hours. In particular, the cover features the colours and lighting of a nocturnal scene, using textured paper upon which lunar-white forms stand out.

qOctober 2018

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