We developed – from the copy to the packaging and landing page – the new line of EYE brushes from Acca Kappa, a premium historic brand that makes perfumes, professional brushes of all types and personal grooming and wellness products.

Created with a special ‘eye’ towards environmental sustainability, this line employs the use of eco-friendly materials of the highest quality. The window of the case, in the shape of an eye, showcases the quality and finish of each brush; the superimposed eye, drawn by an 11-year-old child, prompts us to reflect on urgent and current environmental issues: ‘And so your eye do speak… A revealing gaze of unrest, that I, and we all, do hear and attest as a hopeful glance to our future day where Beauty lies, just a step away, within love and respect for Mother Earth. Tomorrow’s something to be made worth. So spoke the watchful eye, one eye.’