Volata Eau de parfum
|Category||Art direction, Packaging|
Acca Kappa has created ‘Volata’ for the 2021 Giro d’Italia, celebrating 90 years of the Maglia Rosa, the undisputed icon of professional cycling. With fresh, deep and intense notes, this unisex eau de parfum is a tribute to the vitality, energy, passion and beauty of sport, whether competitive or amateur, in its various forms, including personal goals to be reached, common challenges to be won, and achievements to be applauded and celebrated.
It is an ode to the beauty of determination and respect, of escapism and fun, of courage and sharing. Olfactory notes characteristic of Italy, such as bergamot, iris and cypress give strength and structure to a fragrance designed to surprise, just like the final sprint in a thrilling race. The look, label and packaging commemorate the international cycling competition with a historical image of Gino Bartali and one colour – a bright magenta red – that leads us to the present day of a race of ‘infinite love’.