Bosa at Salone del Mobile 2018

Client Bosa
Category Editorial, Visual Identity
Sector Design/Furniture
Year 2018
Materials Brochure, Marketing materials

Theatre Hayon is one of two collections presented by Bosa at the 2018 Salone del Mobile. 

From the creative mind of Jaime Hayon, the collection is a mini theatre of candle holders, vases and teapots, representing colourful characters with amusing expressions. The marketing materials’ graphics were made specially to enhance the qualities of these funny protagonists, enriching the brochure with drawings by the designer. At the same time, we created a brochure for Elena Salmistraro’s Most Illustrious, a set of three-dimensional ceramic figures made as a tribute to the four maestros of Italian design: Achille Castiglioni, Riccardo Dalisi, Michele De Lucchi and Alessandro Mendini. Decorated with brightly-coloured coatings, each figure is defined by his distinctive features. For this project, we also created a mood board that hinted at the work and the characteristics of each designer.