Ca’ Rosello

ClientTenuta Santi Giacomo e Filippo
Category Art direction, Packaging
SectorFood/Wine
Year2020
MaterialsNaming, Label, Cardboard packaging

Tenuta Santi Giacomo and Filippo di Urbino was established from the skilful restoration of an ancient 18th century village nestled in the rolling hills of the Marche countryside, a natural oasis in the heart of Montefeltro, just a stone’s throw from Urbino. A land where culture and history are inextricably linked. And it’s within this context that the passion and dedication of Marianna and her family have given rise to a pre-eminent offering that embody these values, encompassing hospitality, organic produce and quality winemaking, all with the utmost respect for the environment.

The latest partnership with Metodo studio had the aim of determining the name, graphic design of the label, and packaging for the launch of a new rosé wine. Thus Ca’ Rosello was born. The name comes from the ruins of the tower-house located within the grounds of the estate, as well as providing an easy reference to the colour of the wine. For the label concept we took our inspiration from one of Raphael’s masterpieces. In fact, in the fifteenth century the land where the Estate is located was owned by Isabecta De Lominis, the artist’s grandmother. We looked specifically at the work “Madonna of the Rose”: the strip that Saint John offers to the baby Jesus became the starting point for designing the label that adorns the bottle.