New catalogue and corporate identity of the brand

Client Steve J. Key
Category Editorial, Visual Identity
Sector Fashion/Beauty
Year 2013
Materials Catalogue, Logo

Casual clothing brand for which a corporate identity project, a catalogue and a website have been devised. 

The pretext for presenting the company’s outfits is the story, through documents and images, of a man who in the 1950s left Italy to emigrate to the United States, landing in New York at Ellis Island. Project created with the art direction of Paolo Palma.