Company profile

Client Lima
Category Art direction, Editorial, Visual Identity
Sector Design/Furniture
Year 2017
Materials Catalogue, Corporate video

Metodo Studio curated the art direction and graphic design of Lima’s corporate identity, thus establishing a first partnership with this company. 

Specialized in the production of components and mechanisms for office chairs, Lima exports its products all over the world. The catalogue was designed to represent by way of images a typical working day, from the alarm clock going off to the moment in which the professional reaches the office and uses the chair fitted with the Lima mechanism. Each scene is represented through a play of reflections, a concept that guides the development of the entire company profile, up to the disclosure of the details of the chair mechanisms, usually hidden by the shell and visible here thanks to the graphics.