Brand restyling and redefinition
|Category||Art direction, Brand strategy, Visual Identity|
|Materials||Logo, Catalogues, Brochures, Website, Newsletter, Social Media|
We’ve been collaborating with Cerasa, a leading company in the bathroom furniture sector since 1983, to redefine their brand by identifying a new interdisciplinary, multi-channel, and general communication strategy, capable of strengthening the perception of and further enriching the value of the Cerasa’s product range. We are starting by re-defining the brand identity and an initial phase of fact finding and reflection in order to identify an approach with a wider strategic vision, ideally medium- to long-term. This process is underpinned by an integrated product and sales strategy coupled with market analysis.