Gonser Group is a German enterprise made up of 12 companies specialising in sustainable, innovative denim manufacturing. 

Its company profile, as well as its website, were a great chance to present the group’s history. To do so, we drew inspiration from the denim that the textile industry leader is known for, choosing the colour of blue jeans as the background, combined with yellow – complementary hues that bring out the best in one another. Then, on the inside, graphic motifs echo the laser outlines used to cut and sew each pair of jeans. For the personalised cards sent for Christmas 2018, we played with the use of geometric shapes in seasonal colours such as gold and silver to enhance end embellish the Gonser trademark.