Among the goals of the Western Canadian Chamber of Commerce is to foster business relationships between Canada and Italy. One of the tools used for this purpose is the website italiandesignmap.com, created to promote connections between Made in Italy manufacturers and Canadian retailers. Metodo studio was tasked with overhauling and redesigning the website to update it with new features and give it a more contemporary aesthetic.

The aim of the project was to create a clear distinction be tween the navigation routes of the two main users right from the outset: Canadian retailers looking for Italian companies and Italian companies wishing to sell their products in Canada. Additionally, in order to facilitate connections between the different companies, we have ensured that navigating the new website is as intuitive as possible by using icons and cross references between the various companies within each individual profile.