Luce Brunello is the tribute to that exquisite wine that was born in Montalcino in the second half of the Nineteenth Century, the first wine in Italy to win, in 1980, the warranty mark of Denominazione d’Origine Controllata e Garantita (Controlled and Guaranteed Origin Denomination).

The wine Luce Brunello di Montalcino is produced by Lamberto Frescobaldi in the Tenuta Luce della Vite wine estate. For such a prestigious wine, Paolo Palma was called in as the art director of the graphic design of the wine bottle, which is characterized by a unique design, featuring a silk-screen graphic printed directly on the glass.