Scripta&Co.
Client | Ferena Lenzi |
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Category | Web design, Visual Identity |
Sector | Design/Furniture |
Year | 2021 |
Materials | Logotipo, Sito Web, Biglietti da visita |
Metodo Studio oversaw the new visual identity of Scripta&Co. alias Ferena Lenzi, redesigning its logotype and website.
The latter was conceived to give maximum value to the word – Ferena’s primary tool – emphasising it through vibrant colours and clear, incisive typography. From the word to the rest: a name, a title, a thought, a presentation, a tale, a story are born from it. Scripta & Co. in fact. And knowing how to choose and put them together is no mean feat. Ferena Lenzi introduces herself and presents her work in the new website, and it is a pleasure to read her. Obviously, the words take centre stage, with different characters and weights but little else, a few colourful additions as needed so that the words do not fly, or rather remain in the ether.